User experience is the upfront of everything digital. From digital marketing to social media, companies are focusing on how users experience their platforms now more than ever. 2022 has been a particularly good year for UX designers since many companies, even outside the tech industry, are becoming increasingly aware of user experience and have a strong desire to improve their online experience.

  1. Data Visualizations
  2. Personalized Experiences
  3. Responsive Colour Schemes and Dark Mode
  4. Minimal Interfaces
  5. Augmented Reality (AR)
  6. Storytelling: Scrolling Animations
  7. 3D Animation
  8. Telling Stories
  9. Mobile-First Designs
  10. Gamification

What is UX- Design?

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. “User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”.

What is User Experience (UX) Design?

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.

UX design involves design processes such as: 

  • Consulting with clients to understand their goals.
  • Explaining user research results to internal and external stakeholders.
  • Developing personas and user scenarios.
  • Conducting usability testing.
  • Creating wireframes, storyboarding, and sitemap.
  • Analysing user feedback and iterating the design to enhance the user experience.
  • Conducting competitor analysis.
Most importantly, UX design is concerned with delivering solutions that address pain points and needs. After all, no one will use a product that serves no purpose.

A UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability, and function. 

You'll also need to experiment with task scheduling and consider what tools you'll actually require. It is possible to manage work using multiple apps, but there is a risk involved in using too many tools at once. In some circumstances, an excess of complexity can even result in decreased output.

Products that provide a great user experience (e.g., the iPhone) are thus designed with the product’s consumption or use in mind and the entire process of acquiring, owning, and even troubleshooting it. Similarly, UX designers don’t just focus on creating usable products; they concentrate on other aspects of the user experience, such as pleasure, efficiency, and fun. Instead, a good user experience meets a particular user’s needs in the specific context where they use the product. A UX designer attempts to answer all the questions: "How can we make the experience of interacting with a computer, a smartphone, a product, or a service as intuitive, smooth, and pleasant as possible?"

In user experience, designers do not have much control over a person’s perceptions and responses—the first part of the definition. (For example, they cannot control how someone feels, moves their fingers, or controls their eyes as they use a product). However, designers can control how the product, system or service behaves and looks.

For example, when using a physical device, such as a computer mouse, we can control some aspects of the product that influence whether the user enjoys looking at, feeling, and holding it:

  1. The way it fits in their hand. Is it snug? Is it too big and cumbersome?
  2. The weight. Does it affect their ability to move it as they wish?
  3. It's easy to use. Can they use it automatically, or do they have to think hard about it to achieve a goal? 
  4. How intuitively they can navigate through the system.
  5. The cues that help guide them to their goal.
  6. The visibility of the essential aspects of a task at the appropriate time.

All UX designers should consider the Why, What, and How of product use. 

  1. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it or to values and views that users associate with the ownership and use of the product.
  2. What addresses the things people can do with a product—its functionality?
  3. The How relates to the design of functionality in an accessible and aesthetically pleasant way.
UX designers start with the Why before determining the What and then, finally, the How to create products that users can form meaningful experiences with. 

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