Bel-Red Best Smiles was ready to invest in marketing when they engaged SalesPoint Inc, Dr. Priyanka Sharma, DDS already had a couple of direct mail and Google Ads campaigns in the works. However, conversion rates, brand awareness metrics, and lead volume were flagging for Bel-Red, and they needed a strategic media partner to expand their capabilities. An underdeveloped digital marketing program, an outdated website, and a lack of reputation management strategy contributed to each of these challenges.

• The most significant improvements came from restructuring their complete website & content. The key to generating high-quality leads and increasing brand awareness was to implement a comprehensive full-funnel advertising strategy. We saw considerable success within the first month of launching paid social campaigns for Bel-Red Best Smile's doctor, who had an immature paid media strategy and low brand awareness.

• The focused effort on restructuring and revamping Bel-Red Best Smile’s entire digital presence has given a significant lift to the group’s domain, as follows:
• --% increase in total Top 100 ranking keywords Ranking for +--- more keywords
• ---% increase in organic impressions
• ---% increase in organic traffic
• ----% increase in Find a Specialist leads