Bel-Red Best Smiles has been proudly serving patients for over fifty years. Over
time, it has become well known for providing a necessary service to the Bellevue community.
Bel-Red Best Smiles was ready to invest in marketing when they engaged SalesPoint Inc, Dr. Priyanka Sharma, DDS
already had a couple of direct mail and Google Ads campaigns in the works. However, conversion rates, brand
awareness metrics, and lead volume were flagging for Bel-Red, and they needed a strategic media partner to
expand their capabilities. An underdeveloped digital marketing program, an outdated website, and a lack of
reputation management strategy contributed to each of these challenges.
Approach and Solutions
The most significant improvements came from restructuring their complete website & content. The
key to generating high-quality leads and increasing brand awareness was to implement a comprehensive
full-funnel advertising strategy. We saw considerable success within the first month of launching paid social
campaigns for Bel-Red Best Smile's doctor, who had an immature paid media strategy and low brand awareness.
The focused effort on restructuring and revamping Bel-Red Best Smile’s entire digital presence
has given a significant lift to the group’s domain, as follows:
--% increase in total Top 100 ranking keywords Ranking for +--- more keywords