JAN JAGRAN
KENDRA

The organization has been working on the pillars of social developments such as education, health, women empowerment and on environment.

Challenges

The main challenge was to revamp the old single page website into an interactive modern multiple page website with new content strategy. The NGO Jan Jagran Kendra wanted to promote its brand awareness and share success stories around their watershed & covid-19 relief work as well as publish press releases to announce new event & collaboration.
Search engine optimization to get higher rank in google search organically with given keywords.
Create & maintain Social Media presence & plan new content strategy. (with local language).
Plan & execute organizations event.

Approach and Solutions

Salespoint Inc. team was commissioned to design and develop a sleek and responsive Website for Jan Jagran Kendra. The project began with a series of blog articles to enhance the client’s web presence and boost search engine optimization. The project lasted for 6 months and included UX/UI design, development, and deployment stages.
Writing Assistance assigned a seasoned, proven writer with experience, plus a unique combined background in technical writing (for the collaboration with tech company side of the story) and copy writing for promotions. Blog articles were created offsite via client meetings & research about the specific services provided to the community.

Results

The customer was satisfied with the results and the overall look & feel with a modern, convenient, and mobile-friendly website. What started off as a narrowly scoped blog project scaled up to the point where our writer became the go-to person for all the client’s marketing materials. This is a prime example of successful matching of customer needs with the right writing talent for the job.
Salespoint Inc assisted with the company’s growing reputation and highly visible position, which has enabled it to better compete in the market—attracting acquisition and partnership opportunities with major players. Salespoint Inc is currently supporting and continuously evolving the website.